LocoVida has been mandated by IFFCO cooperative, to build an Indian digital platform to serve IFFCO’s member societies and farmers across the nation. The platform called as “Indian Cooperative Digital Platform” is the largest pioneering effort by IFFCO in developing a vibrant online community.
Aimed at creating the single unified platform to serve multiple needs of a farmer, this platform will offer various services including— rural e-commerce, classifieds, discussion forum, multilingual chat, and entertainment.
Speaking on the occasion Dr. U.S. Awasthi, MD & CEO, IFFCO said “This is a very important stepping stone in building an online community of empowered farmers andmembers. We believe India has immense opportunities for farmers across the country. This platform will allow our members and farmers to not only interact with us butalso share best practices and learn from other farmers across the country. We are committed to using technology for a cashless economy and a digital India throughvarious initiatives on this platform. We will educate farmers to use the internet to their advantage.”
The thrust on digital and cashless economy has created an unparalleled opportunity in Tier 2 cities and rural markets.
Speaking on this occasion Anil Kumar, Founder and CEO of LocoVida, added, “We are very excited to contribute to this vision. We already work with more than 100publishers in the country in multiple languages and will be using all our insight that we have gathered about users working in these markets. The platform when fullydeveloped will boast of world class features in more than 10 languages. A user will be able to check out innovative ideas deployed by other farmers in different parts of thecountry and try them out on his farmland. It will be truly the first rural e-commerce platform in the country”